Much of our personal income depends on Toyota, so it is with much interest that I comb the internet for news of Toyota’s business. Though Subaru also supplies work for my husband’s position, Toyota is the echo of Japanese automaking in general. In December, sales in the United States were down as much as 37%, which has the automotive industry very nervous. Overnight, workers are being forced to homelessness and usually hopelessness. What can Japan do to stop this downward spiral of loss?
Some say the answer lies with the United States, as the resource of CUSTOMERS is drying up due to the economic slump. Perhaps the fault lies in a barely conspicuous space. Little thought is being given to the devastating impact one key company has had on tens of thousands of lives worldwide.
When I was younger, there was an interesting cartoon where a car left a home at just the wrong time causing a traffic jam. Is it possible that a single company has caused the devastating situation that the economy is in, or perhaps contributed to it? This year, tens of thousands of small businesses went out of business due to the actions of a single company.
The passing of these companies into oblivion was not picked up by the media, yet in most circles of friends, at least one family was affected by this company. How much money was lost by most? It is difficult to pinpoint how much money was lost on average from these businesses, which created a definite core of purchase power for America. People who typically had $300-$2000 extra every month with which to purchase necessities were suddenly unable to continue their kitchen table enterprises. Yes, Ebay let America down. Ebay had an identity crisis and its management decided to change the game for tens of thousands of families. They took away a large chunk of our grocery money, and now we live check to check. We are not alone. We have found countless families affected the same way.
You may wonder who would care, or blame us for being small sellers. Ebay encourages fraudulent buyers, a flawed feedback system, a splintered search, and has basically shown small sellers the door hoping to preserve the buyers without the heavy competition for the big box retailers they are currently courting. What Ebay fails to see is that the very buyers they intend to court were often also the sellers or were only on the site to seek out the small sellers of those unique treasures Ebay used to almost guarantee with its “find IT” advertising campaign. But how does this affect the Japanese automotive industry as a whole?
Imagine if you will a community of one hundred people. Out of those, imagine forty were ebay sellers who made about two hundred dollars a week. Now, imagine suddenly this community lost all that income. Everything would slow down. Some things would stop. People would stop purchasing and start saving money just so they could survive.
Japan needs to create competition for Ebay in the US. It’s well worth it in what they would reap from the investment. So many people have poked around at making an ebay competitor but all have fallen short with shoddy offerings that lack one thing or another. Creating a viable competitor for ebay would require its own payment system to destroy Paypal’s hold on the market, a secure method of trade, and an easy-to-use format.
But the economy was able to thrive before Ebay. What Ebay has done is the same as taking the crutches away from someone who broke their leg. Eventually that leg is going to heal. Until then, we’ll likely all hobble around to find a way to make it through the economic trouble upright.
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